CONFECTIONS STOP THE MADNESS

CONCEPT

PEANUT BUTTER AND CHOCOLATE

DESCRIPTION

There comes a point where chocolate and peanut butter cravings can no longer be ignored — and that’s where Stop the Madness comes in. This craveworthy cereal bar brings together rich chocolate flavor, smooth peanut butter goodness, and a sweet, crunchy bite that hits all the right notes. Bold, nostalgic, creamy, crunchy, and built to calm the craving while starting the obsession. When the craving gets loud, there’s only one thing to do: Stop the Madness.

FUNFACT

Our STOP THE MADNESS cereal bar was inspired by the timeless Reeses Peanut Butter Cup. Reese's Peanut Butter Cups were originally called "penny cups" because they only cost one cent each when Harry Burnett Reese first started selling them in 1928. The highly successful treat quickly became a Hershey's favorite after Harry's sons merged their family business